Reno’s First Topgolf Swing Suite Coming to THE ROW in Spring 2019
For Immediate ReleaseTue, Jan 29, 2019
RENO, Nev. (Jan. 29, 2019) — Eldorado Resorts, Inc. (NASDAQ: ERI) today announced Reno’s first Topgolf Swing Suite, opening this spring at Silver Legacy Resort Casino at THE ROW.
Topgolf Swing Suite will feature four golf simulator bays and a variety of virtual games, including the popular Topgolf target game, Zombie Dodgeball, Hockey Shots, Baseball Pitching, Carnival Classic and more. Guests will enjoy ultra-comfortable lounge seating, HDTVs and extensive food and beverage options while socializing in this energy-infused environment. At the 18-seat bar, top-shelf alcohol bottles will be displayed on vibrantly illuminated glass shelves supported by a tubular brass frame. At its center, the bar’s back wall will dazzle with a mosaic made of wood, tile, laminate, metal and a glass mirror while its seats will be covered in a custom fabric with a large eye detail.
“Eldorado Resorts and THE ROW are committed to bringing the most cutting-edge offerings to our guests and it is with great pride we welcome Topgolf Swing Suite, a global sports and entertainment community that has pioneered this unique and immersive guest experience, to Reno,” said Anthony Carano, President and Chief Operating Officer. “As a leading regional gaming and hospitality company, we are focused on significantly elevating the level of gaming, entertainment, spa, food and beverage amenities, and transforming the standard of guest engagement in the Heart of Reno.”
The addition comes on the heels of a multi-year, ongoing master renovation project of over $100 million including the opening of The Spa at Silver Legacy, northern Nevada’s ultimate luxury spa experience and the addition of Ruth’s Chris Steak House, the upscale steakhouse known for its signature sizzle. The master plan also comprises renovations to hotel rooms across the three Reno resorts including the recent completion of all 1,572 rooms at Circus Circus in Spring 2018, a selection of rooms at Eldorado, and room upgrades at Silver Legacy continue into 2019.
PGA TOUR pros Tiger Woods, Jordan Spieth and Jason Day use the same Full Swing golf simulator technology for their off-course practice as guests will encounter at Topgolf Swing Suite in Silver Legacy. The addition of the immersive experience puts THE ROW on par with state-of-the-art venues such as Levi’s Stadium in Santa Clara and State Farm Arena in Atlanta, who have opened these next-gen simulator lounges within their facilities.
A brand eminent to those traveling to major cities such as Las Vegas, Dallas, Orlando, Miami and Austin, the entry of Topgolf Swing Suite into the northern Nevada market comes at a time when Reno is experiencing a strong economic upturn, a boost in tourism including expanded airline service, higher employment rates, increased recreational activities and an emerging food and art scene.
With a massive screen and a selection of exciting virtual games, Topgolf Swing Suite delivers one-of-a-kind simulation that’s fun for golfers and non-golfers alike. Along with creating a year-round attraction for guests, Topgolf Swing Suites will allow them to go from smashing a 7-iron to striking out a batter with a fastball to ending the zombie apocalypse in a matter of minutes.
Up to eight people can play, eat, imbibe and engage in each bay. The spaces will be available to rent for business and social gatherings, including birthday and bachelor/bachelorette parties, team building events, corporate meetings and more.
“We are proud to team with Eldorado Resorts to provide a new kind of interactive social experience that will entertain visitors of all ages and skill levels in the heart of Reno,” said Topgolf Swing Suite President Ron Powers. “Powered by industry-leading Full Swing simulators, games are designed for both non-golfers and golfers alike so everyone can have a great time.”
Topgolf Swing Suite is expected to open in spring of 2019 and will be located on the mezzanine level of the Silver Legacy in between Rum Bullions Island Bar and El Jefe’s Cantina.