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For Immediate Release
Thursday March 27, 2014

Publicist:
Laura Longero

Contact Information:
775-786-5700

The Eldorado Resort Casino Joins the Global Soap Project

RENO, Nev. (March 27, 2014) – The Eldorado Resort Casino became the first Reno property, and only one of two in Nevada, to join the Global Soap Project (GSP). GSP is a non-profit organization that recovers and recycles soap from US hotels that would otherwise end up in landfills. The soap is sorted, ground and remolded into new bars to be distributed to vulnerable populations around the world such as refugees, orphans and disaster victims.

The Eldorado has committed to help make a difference by sending bi-weekly soap donations. “It’s a small amenity that has the potential to make a big difference for those who are impoverished or displaced,” said Cindy Carano, executive director of hotel operations for the Eldorado. “We’re just doing our part by donating soap that would otherwise be discarded.”

The Eldorado expects to ship 200 pounds of soap or more bi-weekly as part of its ongoing commitment to sustainable practices.

As a family owned business with deep roots in Northern Nevada, the Eldorado is committed to helping make our community a better place. For more information on the Eldorado Hotel Casino please call 775-786-5700 or visit us online at www.eldoradoreno.com, Facebook, Twitter and YouTube.

About The Global Soap Project
The mission of the Global Soap Project is to improve global health. The Global Soap Project, based in Atlanta, was founded by Derreck Kayongo, a humanitarian relief expert whose own Uganda family fled the tyranny of Idi Amin in 1979. During this tragic and despotic era, close to one million people lost their lives. Today, there are millions more internally displaced persons throughout Central and Eastern Africa, struggling to survive with limited or no access to clean water and soap.

The leading causes of death for children globally are hygiene-related illnesses, which claim more than 2.4 million lives each year. That’s nearly one-third of all child deaths. Hand washing with soap is the single most effective way to prevent those deaths. Research has shown that soap can reduce the morbidity rates by more than 47% — meaning that millions of children could be saved each year if they had soap and understood how to properly wash their hands.

While this need for soap exists, hotels throw away millions of partially used bars of soap. Hotels in the United States alone discard an estimated 2.6 million bars daily. The Global Soap Project is working at the intersection of both of these issues to reduce waste and save lives. For more information, visit www.globalsoap.org.